Dr. Wood has given us a lot of tools for the E- Marketing course. While I was selecting one of the topics for the E-Marketing Blog I saw an article uploaded by Dr. Wood that talked about the social media and the hospitality industry and I personally founded really interesting to share. Therefore here are some of most interesting outcomes that I found on the article.
A monumental shift in the hospitality industry has occurred. Whether you’re listening or not, consumers are using reviews and social media to publicly discuss your hotel. This is happening right now, every day.
On review sites, blogs and social networks, the perception of your property is now controlled largely by consumers. The initial reaction of many hoteliers is to ignore this new reality. That sort of reaction will cost them. Smart hoteliers understand that the game has changed, and they need to get with the new program.
A monumental shift in the hospitality industry has occurred. Whether you’re listening or not, consumers are using reviews and social media to publicly discuss your hotel. This is happening right now, every day.
On review sites, blogs and social networks, the perception of your property is now controlled largely by consumers. The initial reaction of many hoteliers is to ignore this new reality. That sort of reaction will cost them. Smart hoteliers understand that the game has changed, and they need to get with the new program.