Viral Marketing is a form of word mouth marketing which aims to results in a message spreading exponentially. It takes the name from a virus, because of the similarities that marketers aim to emulate:
- It is easily passed on
- The number of people who have been "infected" grows exponentially.
- It is easily passed on
- The number of people who have been "infected" grows exponentially.
How it works
Viral growth occurs when a message is spread exponentially. Viral marketing campaigns work when a message is spread exponentially and it results in a desired outcome for a brand. Viral marketing utilizes electronic means to spread messages. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another.
Viral marketing campaigns can be tricky and unpredictable. However, the lucre of the exponential growth, at a very low marginal cost, means that they are being attempted more often.
Viral growth occurs when a message is spread exponentially. Viral marketing campaigns work when a message is spread exponentially and it results in a desired outcome for a brand. Viral marketing utilizes electronic means to spread messages. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another.
Viral marketing campaigns can be tricky and unpredictable. However, the lucre of the exponential growth, at a very low marginal cost, means that they are being attempted more often.