SOSTAC Model was invented by Paul Smith, who is a best selling marketing author, international speaker and consultant. He is the originator of SOSTAC ® Planning System used by organisations around the world. Visit:http://www.prsmith.org
SITUATION ANALYSIS
Where the company stands today?
Where are we now in comparison to the competitors?
SWOT
Internal resources
OBJECTIVE
Where do you want to go?
5S: sell, serve, speak, save, sizzl
Specific, measurable, attainable, reachable, timely
STRATEGY
How are you going to get there?
TACTICS
How will you implement your strategy?
ACTION
How would you execute the plan?
Who, what, when?
CONTROL
How do you measure control and monitor ?
KPIs
Analytics
Usability testing
Satisfaction surveys
It measures whether you are successful or you are failing
Where the company stands today?
Where are we now in comparison to the competitors?
SWOT
Internal resources
OBJECTIVE
Where do you want to go?
5S: sell, serve, speak, save, sizzl
Specific, measurable, attainable, reachable, timely
STRATEGY
How are you going to get there?
TACTICS
How will you implement your strategy?
ACTION
How would you execute the plan?
Who, what, when?
CONTROL
How do you measure control and monitor ?
KPIs
Analytics
Usability testing
Satisfaction surveys
It measures whether you are successful or you are failing